Added: Tiawana Christmas - Date: 29.11.2021 01:19 - Views: 25938 - Clicks: 9406
Have you noticed how itty bitty the black hair care sections are in most stores? Inthey were in the 79th percentile of mass cosmetic consumers compared to white consumers, who were in the 16th percentile. Still, shelves are mostly made up of straggler beauty brands that remain tone-deaf to the needs of black women.
Foundation has always been the Achilles heel of makeup for black women, including myself. There have been times when I thought I had found the perfect one, only to be mortified after looking at photos where my face was two shades lighter than my neck. Black women with darker pigmented skin experience the brunt of this — sometimes having to mix two or three different shades to find the right match for their skin.
Still, I struggle to find foundation with the right undertone. I bleached and flat ironed the life out of my hair, which led to severe breakage and hair loss. Eventually, I started wearing weaves. My hair was unhealthy, thin, and damaged. At its worst, my hair resembled a mullet — business on the top and a not-so-fun party in the back. It was awful. My self-confidence took a severe nosedive.
I ultimately decided to other black women who have thrown their flat irons out the window and embraced their natural hair.
That means white women are viewed both as the standard of beauty and the primary consumers of beauty products. When black women are featured in advertising, colorism — the practice of favoring lighter-skinned people of color over those who are darker-skinned — is hugely problematic.
These imply to the consumer that black women can wash their hair with shampoo made for finer and straighter textures or use skin care products made for lighter women and suddenly look that way, too. Why are we food? The highest levels of business still lack racial and ethnic diversity. They also lack diversity of thought, perspective, and experience. Becoming more aware of the disparities within the beauty industry helped me let go of my unhealthy desire to have long, straight hair. I had to ask myself what longer and straighter hair meant to me.
Why had I gone to such great lengths to get it? It was simple. From their super brightening serum which gives my skin an illuminating glow to their even tone night treatment that does an amazing job smoothing my skin tone and correcting areas of hyperpigmentation, I love it all! I fell in love with this little gem after receiving it as a gift.
This lip scrub is incredibly soothing and always leaves my lips feeling super soft and supple. Made for all skin types and with all-natural ingredients such as shea butter, jojoba oil, and Indian peppermint oil, I even feel comfortable using it on my 2-year-old daughter. I was also attracted to the diversity in their advertising. Even their glowing reviews are from ethnically diverse groups of women! Mielle has been a favorite of mine for over 5 years and was one of the first products that I used when I decided to go natural. Founded by sisters Whitney and Taffeta White, this product has stood by my side through thick and thin — literally.
These sisters get it! This amazing hair care line was a response to their frustration with limited options for black hair care, and they nailed it. I absolutely love their products, especially their elongating style cream and leave-in conditioner. When I ask friends for hair care recommendations, Adwoa is first on the list.
This gender-neutral hair care line is for all curl patterns and textures. One important thing to note is that most of their products are deed specifically for natural and curly hair. Nearly everyone has heard about Fenty Beauty. Many have tried it and love it. Uoma foundation comes in almost as wide a range of shades as Fenty Beauty does and is deed specifically for oily and combination skin right up my alley! I also like that they use natural ingredients such as tomato and berry extract to brighten dull skin.
Hue Noir was started by a black female chemist and is run by all women of color who understand the diverse needs of black skin. Their lip butters are highly recommended and their products are affordably priced. Big beauty companies need to walk the walk by integrating ethnically and racially diverse models in their campaigns. To develop truly inclusive products, they need to hire key executive decision-makers who are black. Beauty journalists also need to take responsibility for the promotion of inclusion, equity, and diverse representation in the beauty industry. We can create our own standards of beauty that reflect and celebrate our authentic and unique differences by supporting the brands that truly see us.
Maia Niguel Hoskin is a Los Angeles-based freelance writer, college professor of graduate level counseling, public speaker, and therapist. The relationship people have with their bodies is more complex than their Instagram caption or photo.
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